Facts and Advantages of Extended Validation SSL Certificates Establishing the highest level of trust and credibility is paramount for online businesses. Extended Validation (EV) SSL certificates offer the most stringent validation process, ensuring your website's visitors have confidence in your organization. This email will provide you with an overview of EV SSL certificates, their key features, and the advantages they offer. 1. What is an EV SSL certificate? An EV SSL certificate is the most advanced type of SSL (Secure Socket Layer) certificate. It requires the Certificate Authority (CA) to perform a thorough validation of the organization behind the website before issuing the certificate. This validation process involves verifying the organization's registration, address, phone number, domain ownership, operational history, and physical presence, ensuring the website is operated by a legitimate, verified business entity. 2. Facts about EV SSL certificates: a. EV SSL certificates provide the highest level of trust and credibility among SSL certificate types, as they require the most extensive validation of the organization's identity. b. The validation process for an EV SSL certificate typically takes longer than for Domain Validation (DV) and Organization Validation (OV) SSL certificates, ranging from a few days to several weeks, depending on the organization's documentation and responsiveness. c. EV SSL certificates display the organization's name in a green address bar, which users can view in their browser's address bar. This visual indicator is an immediate sign of trust for website visitors. d. Major Certificate Authorities, such as Comodo (now Sectigo), DigiCert, and GlobalSign, offer EV SSL certificates. 3. Advantages of EV SSL certificates: a. Highest Trust and Credibility: The rigorous validation process and green address bar provide visitors with the highest level of assurance that they are interacting with a legitimate and secure business, increasing trust and confidence in the website. b. Secure Data Transmission: Like other SSL certificates, EV SSL certificates use strong encryption (up to 256-bit) and secure key exchange mechanisms to protect data transmitted between the website and users, safeguarding sensitive information such as login credentials and payment details. c. Improved SEO Ranking: Search engines, such as Google, consider SSL-secured websites as a ranking factor. Implementing an EV SSL certificate can contribute to improved search engine rankings, potentially leading to increased organic traffic. d. Better Conversion Rates: As users feel more confident in the security and legitimacy of a website with an EV SSL certificate, they are more likely to complete transactions, leading to higher conversion rates for online businesses. e. Compliance: Some industries or regions require websites to have SSL certificates with a certain level of validation, such as EV SSL certificates. Implementing an EV SSL certificate can help you meet these requirements and avoid potential penalties. An EV SSL certificate provides the highest level of trust and credibility by thoroughly verifying the organization's identity and displaying the organization's name in a green address bar. This increased level of trust can lead to improved conversion rates and customer confidence. If you are looking to establish a strong online presence and build the utmost trust with your visitors, an EV SSL certificate is an excellent investment.
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