PRIVACY POLICY

1) Information about the collection of personal data and contact details of the person responsible 
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified. 

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Best 4 WP, Mecklenburger Str 98, 23568 Lubeck, Germany, USt-IdNr: DE362886058, Tel: +49 15156600053, E-Mail: in**@be***********.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.    

2) Data collection when visiting our website 
If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
    
·         Our visited website 

·         Date and time at the time of access 

·         Amount of data sent in bytes 

·         Source/reference from which you came to the page 

·         Browser used 

·         Operating system used 

·         IP address used (if necessary: ​in anonymous form)


 
The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. 
The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.    

3) Cookies  
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. 
Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). 
If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​to an individual extent. 
Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. 
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. 
Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:  

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies 

Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject  

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en  

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac  

Opera: https://help.opera.com/de/latest/web-preferences/#cookies 


Please note that if cookies are not accepted, the functionality of our website may be restricted.    

4) Contact  
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. 
This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. 
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. 
If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. 
This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.    

5) Online Appointment Scheduling  
This website uses special software to provide online appointment booking functionality. 
For the purpose of making appointments, first and last name and email address (and possibly the telephone number if a telephone appointment is desired) are collected in accordance with Article 6 Paragraph 1 Letter b GDPR and, in accordance with Article 6 Paragraph 1 Letter b GDPR - and surname and e-mail address (and possibly the telephone number if a telephone appointment is desired) and in accordance with Art. 6 para. and efficient appointment management and storage We have to organize appointments, your data will be deleted after they are no longer required. We oblige us to protect the data of our customers in accordance with the legal requirements.    

6) Data processing when opening a customer account and for contract processing  
In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. 
Which data is collected can be seen from the respective input forms. 
A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. 
We store and use the data you provide to process the contract. 
After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part became.    

7) Comment function  
As part of the comment function on this website, your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Furthermore, your IP address will be logged and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. 
We need your e-mail address in order to contact you if a third party should complain that your published content is illegal. 
The legal basis for the storage of your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.    

8) Use of Customer Data for Direct Marketing 
8.1 Subscription to our email newsletter    
If you register for our e-mail newsletter, we will regularly send you information about our offers. 
The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. 
We use the so-called double opt-in procedure to send the newsletter. 
This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. 
We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future. By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. 
The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. 
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.    

8.2 Sending the e-mail newsletter to existing customers 
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range by e-mail that are similar to those you have already purchased. 
According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. 
In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. 
You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. 
You only incur transmission costs for this according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.    

8.3 Sending out newsletters 
Our newsletters are sent using special software for this service. 
This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. 
The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on our servers. 
We use this information to send our newsletter and for its statistical evaluation. 
The e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. 
With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) took place after clicking on the link in the newsletter. 
Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). 
The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. 
This data is used exclusively for the statistical analysis of newsletter campaigns. 
The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. 
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. 
We are committed to protecting our customers' data and not sharing it with third parties.    

8.4 Advertising by post 
On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and professional, Industry or business designation according to Art. 6 Para. 1 lit. f GDPR to save and d to send interesting offers and information about our products by post. 
You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.    

9) Contacting for Review Reminder  
Own rating reminder (no dispatch by a customer rating system) We use your e-mail address as a one-time reminder to submit an evaluation of your order for the evaluation system we use, provided that you have given us your express consent to this during or after your order in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time by sending a message to the person responsible for data processing.    

10) Use of rating and seal of approval graphics 
Provenexpert widget We use the Provenexpert seal on our website, a widget from Expert Systems AG, Quedlinburger Street 1, 10589 Berlin ("Provenexpert"). When you visit our website, dynamic content (current rating of the shop, certificate, etc.) is loaded into the widget from Provenexpert servers. 
Information about the website you previously visited, date and time of retrieval, the amount of data transferred, the type of browser used, the operating system you are using and the requesting provider (referrer data) can be transmitted to the Provenexpert servers. 
If this also includes personal data, the processing takes place on the basis of our overriding legitimate interest in optimizing our offer in accordance with Art. 6 Para. 1 f DSGVO. 
Further information on data protection at Provenexpert can be found at: https://www.provenexpert.com/de-de/datenschutzbedingungen/    

11) Use of social media: 
Videos Use of YouTube videos    
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. 
If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. 
If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. 
Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. 
Such an evaluation is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. 
You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. 
When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence. 
Further information on data protection at "YouTube" can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google's data protection declaration at https://www.google.de/intl/ de/policies/privacy. Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website. 
   
12) Online Marketing 
12.1 Facebook Pixel for creating Custom Audiences (with Cookie Consent Tool) 
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). 
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page is added by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. 
This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. 
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). 
With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. 
This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). 
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. 
However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). 
The data can enable Facebook and its partners to place advertisements on and outside of Facebook. 
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. 
To exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated on the website.    

12.2 Use of Google Ads conversion tracking 
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). 
We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. 
We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred. 
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. 
Cookies are small text files that are stored on your end device. 
These cookies usually lose their validity after 30 days and are not used for personal identification. 
If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. 
This means that cookies cannot be tracked via the websites of Google Ads customers. 
The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. 
Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User settings". 
You will then not be included in the conversion tracking statistics. 
We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US. 
You can find more information about Google's data protection regulations at the following Internet address:
https://www.google.de/policies/privacy/ 
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link: 
https://www.google.com/settings/ads/plugin?hl=de 
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies. 
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.   12.3 Google Marketing Platform This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP"). 
GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. 
The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. 
This is the case, for example, when a user sees a GMP ad and later, using the same browser, goes to the advertiser's website and buys something through that website. 
According to Google, GMP cookies do not contain any personal information. 
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. 
We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you as follows based on our level of knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. 
If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. 
As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come in the US. If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https://www. google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. 
Alternatively, you can find out more about the setting of cookies and make your desired settings from the Digital Advertising Alliance at the Internet address www.aboutads.info. 
Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. 
If cookies are not accepted, the functionality of our website may be restricted. 
You can find more information about the data protection provisions of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/ 
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. 
To exercise your revocation, please follow the above-described option to make an objection.    

12.4 LinkedIn Insight 
This website uses the retargeting and conversion tool of the LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the "LinkedIn" platform. For this purpose, a cookie, a small text file, is set on the browser of your end device when you visit our website, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into his LinkedIn account at the same time, a connection to the LinkedIn servers is established, via which interest-based advertising can be displayed on the platform. 
At the same time, the cookie enables the creation of anonymous reports on the performance of advertisements on LinkedIn and information on website interaction, which is provided to us and LinkedIn. 
The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account at the same time when visiting this website. 
The information obtained with the help of the cookie never allows a personal identification of the respective user. 
The information is transmitted in accordance with Article 6 Paragraph 1 lit. f GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offer. 
You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie under the following link: 
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out 
This opt-out cookie only works in this browser and only for this domain. 
If you delete your cookies in this browser, you must click the link above again. 
You can find more information about LinkedIn's data protection regulations at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, please follow the above-described option to make an objection.    

12.5 LinkedIn Marketing Solutions 
We use "LinkedIn Marketing Solutions" on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"). 
This enables visitors to our website to be informed of additional content that is likely to correspond to the respective user's interests, based on usage behavior on the social network LinkedIn. 
This content is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-based determination of content, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymised data about your surfing behavior and thus adapt the content individually to the stored information. 
If the information collected and evaluated has a personal reference, processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the display of personalized page content and in market research. 
The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the social network "LinkedIn". 
LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's LinkedIn account. 
LinkedIn can also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and/or in connection with the use of the "LinkedIn" social network, and thus create pseudonymised usage profiles. 
Under no circumstances can the information collected be used to personally identify visitors to this website. 
You can prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below: https://www.linkedin.com/psettings/guest-controls Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” integrated on this website. Further information on LinkedIn's data protection regulations can be found on the following website: https://www.linkedin.com/legal/privacy-policy    

13) Web Analytics Services Google (Universal) Analytics 
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). 
Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. 
The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. 
It can also be transmitted to the servers of Google LLC. come in the US. This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. 
As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. 
Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. 
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. 
The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data. 
Using a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and using third-party information. 
This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. 
However, data records collected via the "demographic characteristics" cannot be assigned to a specific person. All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. 
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. 
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA. 
Further information on Google (Universal) Analytics can be found here: 
https://policies.google.com/privacy?hl=de&gl=de    

14) Retargeting/ Remarketing/ Referral Advertising 
Google Ads Remarketing 
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). 
For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. 
The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR. 
Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web . 
In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. 
To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US. 
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link: 
https://www.google.com/settings/ads/onweb/ 
Further information and the data protection regulations regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/ Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.    

Taboola 
This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA ("Taboola"). Based on user behavior, this makes it possible for visitors to our website to be specifically informed of further own or third-party content in the form of banners that are likely to correspond to the respective user interest. 
This content is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. 
For this interest-based determination of content, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your surfing behavior and thus adapt the content individually to the stored information. 
If the information collected and evaluated has a personal reference, processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the display of personalized page content and in market research. In order to generally deactivate the use of cookies on your device, you can set your Internet browser so that no more cookies can be stored on your device in the future or cookies that have already been stored are deleted. Switching off all cookies can mean that some functions on our website can no longer be executed. 
You can also permanently object to Taboola setting cookies for advertising specifications by using the option to set an opt-out cookie on the page linked below: 
https://www.taboola.com/privacy-policy#optout 
You can find more information about Taboola's data protection here: 
https://www.taboola.com/privacy-policy

Bing Ads 
(UET – Universal Event Tracking) 
When using Bing Ads, we use Bing Conversion Tracking. A cookie is set on your computer if you have reached our site via a Bing Ads ad. GDI thus learns the total number of users who clicked on the corresponding ads and were redirected to a page with a conversion tracking tag (e.g. registration via a contact form). 
You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the "flex.msn.com" domain are blocked. Bing Ads is used to fulfill our legitimate interests (Art. 6 (1) para. f. GDPR) i.e. to measure the efficiency of our website, to customize it and to promote it. 
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, please follow the above-described option to make an objection.    

15) Using a live chat system 
On this site we use a special program to collect anonymous data for the purpose of web analysis and to operate the live Chat system used to answer live support requests collected and stored. 
User profiles can be created from this anonymous data under a pseudonym. 
Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. 
Cookies enable recognition of the Internet browser. 
If the information collected in this way has a personal reference, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes. 
The data collected with the intercom technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned. In order to avoid the storage of Intercom cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. 
However, switching off all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint. 

16) Tools and Miscellaneous
16.1 Cookie Consent    
This website uses a dedicated cookie consent tool, which sets two technically necessary cookies ("Cookie Notice" and "Cookie Compliance") to save your cookie preference. 
The aforementioned processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in providing cookie preference management for website visitors. 
The " Cookie Notice" does not process any personal data. The " Cookie Notice" cookie stores your chosen preference, which you selected when you entered the website. 
The " Cookie Compliance" is a full-featured consent management platform (CMP) that takes into account guidelines from over 100 countries and provides detailed options to users for managing their privacy. 
If you want to revoke these settings, simply delete the cookies in your browser. 
When you re-enter/reload the website, you will be asked again for your cookie preference.    

16.2 Google reCAPTCHA 
On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. 
The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US. Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/ Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. 
You can revoke your consent at any time with effect for the future. 
To exercise your revocation, please follow the above-described option to make an objection.    

16.3 - Google Meet 
We use the "Google Meet" service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter "Google Meet") to conduct online meetings, video conferences and/or webinars. 
When using Google Meet, different data is processed. 
The scope of the processed data depends on which data you provide before or during participation in an online meeting, video conference or webinar. When using Google Meet, the data of the communication participants is processed and stored on Google servers. This data can include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from the participants as well as voice inputs can be processed in chats. 
This can also lead to a transmission to the servers of Google LLC. come in the US. When processing personal data that is required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Article 6 (1) (b) GDPR serves as the legal basis. 
If you have given us your consent to the processing of your data, the processing will take place on the basis of Article 6(1)(a) GDPR. A given consent can be revoked at any time with effect for the future. Otherwise, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in conducting the online meeting, webinar or video conference effectively in accordance with Article 6 Paragraph 1 Letter f GDPR. 
For more information on how Google Meet uses data, see Google's privacy policy at 
https://www.google.de/policies/privacy/ 

16.4 - Zoom 
We use the "Zoom" service from Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter "Zoom") to conduct online meetings, video conferences and/or webinars. When using Zoom, different data is processed. 
The scope of the processed data depends on which data you provide before or during participation in an online meeting, video conference or webinar. 
When using Zoom, the data of the communication participants is processed and stored on Zoom servers. 
This data can include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from the participants as well as voice inputs can be processed in chats. 
When processing personal data that is required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Article 6 (1) (b) GDPR serves as the legal basis. 
If you have given us your consent to the processing of your data, the processing will take place on the basis of Article 6(1)(a) GDPR. A given consent can be revoked at any time with effect for the future. Otherwise, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in conducting the online meeting, webinar or video conference effectively in accordance with Article 6 Paragraph 1 Letter f GDPR. 
For more information on how Zoom uses data, see Zoom's privacy policy at 
https://zoom.us/docs/de-de/privacy-and-legal.html    

17) Rights of the data subject 
17.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below: Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, Existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed which guarantees pursuant to Art. 46 GDPR when forwarding your data to D third countries exist; Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us; Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. 
However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims; Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is checked, if you refuse to delete your data due to inadmissible data processing and instead Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail; Right to information according to Art. 19 DSGVO: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients. Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible; Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. 
The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation; Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular the Member State of your residence, place of work or place of the alleged infringement.    

17.2 right of objection If we process your personal data as part of a balancing of interests on the basis of our overriding legitimate interest, you have the right at any time to object to this processing with effect for the future for reasons that arise from your particular situation. If you exercise your right to object, we will stop the processing of the data concerned. 
However, further processing remains reserved if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. 
If we process your personal data for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can object as described above. 
If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.    

18) Duration of storage of personal data 
The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods). 
When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent. 
If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage. When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can provide compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. 
When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR. Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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